CHALLENGE

A completely new innovation

Finn Farms brings together the leading Finnish professionals from the fields of horticulture, technology and concept planning. The business offers a comprehensive, global solution for local greenhouse production. Finn Farms is a cost-effective way to cultivate plants throughout the year by automatizing the cultivation process and supporting it by controlling the climate.

SOLUTION

A comprehensive brand identity

The Finn Farms concept promotes clean food and helps reduce the environmental impact of global food production and agriculture. The first greenhouse will be the size of a hectare and will open during fall 2019 as a part of the first solar powered city in the world, Babcock Ranch in Florida, USA.

We planned and executed the brand identity and marketing communications for Finn Farms. We also came up with the name and designed packaging material and the company stationery. Our work was supported by a comprehensive market research and working closely together with the client.

RESULTS


The brand and the storytelling qualities of Finn Farms were key in getting a 7 mEUR investment from partner companies Tekes and Finnvera. Moreover, the marketing communication played a central part in convincing the local authorities and buyer candidates, especially taking into account that the production facilities are not operating yet.

TEAM

Oskari Kariste / Customer relations and conceptualizing
Jaakko Kastari / Head of design
Claire Baker / Copywriting
Loma Graphics, Jani Mahkonen / Photography
Pinata / Illustrations
SuperApp / Web development

Get to know the Finn Farms case here.