CHALLENGE

A barber shop for the Florida market

M Room’s unique service concept includes high-quality barber services, always without needing to book in advance. At the moment M Room operates in Finland, Estonia, Latvia, Sweden, Germany, Denmark, Norway and the United States.

SOLUTION

Launching a renewed brand in the United States

M Room has a unique service concept. Before taking it to a new market in Florida, USA, the concept needed to be clarified and sharpened. In addition to tailoring the concept and the marketing, significant changes needed to be made in order to take the leap into the biggest market in the world. This meant assessing the pricing, educating the staff and preparing educational material together with the client.

Moreover, we took part in designing a new logo for M Room, creating the brand promise More Than a Barber, launching the Skin Tech range of products and designing new packaging for the MGroom products. We also prepared materials for potential stakeholders, planned marketing campaigns and designed the shop concept. Ilme USA still does the marketing for M Room in the US market.

RESULTS

M Room has a successful, growing business operation in the Florida market.

TEAM

Oskari Kariste / Customer relations and conceptualizing
Jaakko Kastari / Head of design
Jenni Saukkonen / Creative lead and visual design
Claire Baker / Copywriting